Monday, March 7, 2016

Five things I learned as a bad leader

My latest post on LinkedIn Pulse from February 7. A final catch up before I get ready for SxSW this weekend! If you're there, come see me on my Sunday session!

5 ways marketers can help startups

My blog post on LinkedIn Pulse from January 2, 2016. I'm playing a little bit of catch up after the holidays, IBM Connect and IBM InterConnect :-). Enjoy!

The treachery of personas in role-based marketing

My blog post in LinkedIn Pulse from November 23, just playing a little catch up. Enjoy!

Friday, October 23, 2015

Moving to LinkedIn Pulse

As I posted my 3rd consecutive post on LinkedIn Pulse ("From Rant to Rave: Why Marketing isn't Fluffy, it's Strategic"), I'm discovering something:

  • As a user, I like the Pulse platform. It's easier than Blogger, if you can believe it.
  • As a blogger, I like it because it's instant integration with both my LinkedIN and Twitter networks, both of which are the main reasons I blog in the first place. I'm primarily a work-related blogger, not self-employed or personal blogging. 
  • My traffic on blogger has been, to say the least, a trickle. This is of course my own doing, but as I lack time and initiative to do massive social media promotion of my blog and its posts, finding a platform that can do more of that for me and leave me more time to write, is a Good Thing.
So, for the time being, at least, I'm moving over to Pulse.

I won't delete this blog (at least not yet). And I'll cross-post for the next little while. But I encourage you to head over there for the latest and greatest musings on marketing, social media, business and more.

3 ways to turn your digital workplace from Beast into Beauty

My latest blog post, also on LinkedIn Pulse. See a pattern?

3 Reasons Brands Need Profile Driven Marketing

My latest blog post, on LinkedIn Pulse. I'm experimenting with this new platform. Enjoy!