Friday, October 23, 2015

Moving to LinkedIn Pulse

As I posted my 3rd consecutive post on LinkedIn Pulse ("From Rant to Rave: Why Marketing isn't Fluffy, it's Strategic"), I'm discovering something:

  • As a user, I like the Pulse platform. It's easier than Blogger, if you can believe it.
  • As a blogger, I like it because it's instant integration with both my LinkedIN and Twitter networks, both of which are the main reasons I blog in the first place. I'm primarily a work-related blogger, not self-employed or personal blogging. 
  • My traffic on blogger has been, to say the least, a trickle. This is of course my own doing, but as I lack time and initiative to do massive social media promotion of my blog and its posts, finding a platform that can do more of that for me and leave me more time to write, is a Good Thing.
So, for the time being, at least, I'm moving over to Pulse.

I won't delete this blog (at least not yet). And I'll cross-post for the next little while. But I encourage you to head over there for the latest and greatest musings on marketing, social media, business and more.

3 ways to turn your digital workplace from Beast into Beauty

My latest blog post, also on LinkedIn Pulse. See a pattern?

3 Reasons Brands Need Profile Driven Marketing

My latest blog post, on LinkedIn Pulse. I'm experimenting with this new platform. Enjoy!

Monday, July 6, 2015

Creative class growth: NY Times vs. Fast Company

As I was reading an article in Fast Company on the US cities where creative job growth was happening, the results seemed in direct opposition (NY has both the largest AND one of the fastest-growing creative class populations) to a recently controversial NY Times article that implied creatives were leaving NYC for Los Angeles. It's easy because of the income inequality gap and the extraordinarily high cost of living in New York City to buy into the Zeitgeist of creative class decline, but maybe the numbers tell a different story.

As both a marketer and in the tech industry, and having lived in Montreal, NYC and San Francisco, I of course have an insider view to much of this debate. I think part of what makes a city livable is how creative is it's population. And more studies seem to verify this. When the creative class is healthy, a city is more livable and interesting. When it declines (like my much beloved Montreal), I think the city loses out.


Sadly, San Diego saw a significant drop over the same time period. If we're going to attract more Millenials and creatives, we need to do a lot more to evolve the San Diego city scape to be competitive to LA, Austin, Portland, Seattle, and yes, New York: more density, more alternative transportation, more startups.

I'm certainly not arguing we lose San Diego's essential charms (outdoor lifestyle, laid-back atmosphere, etc.) but our long-term prospects aren't good when we're arguing about how many billions in taxpayer dollars to give to NFL fat cats that in all probability will not generate a whole heck of a lot of benefit for the local economy, versus. the types of neighborhood, educational, and job creation projects that money could buy us.

***07/13 update: looks like John Oliver is also getting on the anti-stadium bandwagon with his usual, outrageously funny take.***

Saturday, July 4, 2015

If Dublin can do it, why not San Diego?

I've been a follower of the sdurban blog since coming to San Diego 4 years ago. One reason: growing up in and spending most of my life in dense urban settings like Montreal, New York City and San Francisco, I have a deep appreciation for the benefits of mass and alternative transit vs. the world-choking car. The "freedom" of individual car ownership has always been a very heavy cost to bear: environmental, personal, cultural.

So it was with great interest I read in Fast Company how Dublin is joining a longer list of cities looking to replace cars in their city centers.  Who knew their traffic was as bad as LA or Rio??? From Manhattan finally getting bike lane serious, to Montreal's success with bike-friendliness (in one of the coldest major cities in the world, to boot!), to Copenhagen's Smart Traffic project, cities all over the world are experimenting with ways to cut back on their toxic dependence on cars.

I'm lucky, I admit. I work for  a great company that, among other things, lets me telecommute 100% of my time. So I get how many people in Southern California are critically dependent upon their cars. But unless you challenge conventional thinking, you can't move past it. If Dublin and Montreal and New York and even LA can do it, isn't it time San Diego (and the retrograde, suburban car junkies in SANDAG) do the same? From taking 1 lane away from selected avenues for dedicated bike lanes, to improved express bus service, to expanded trolleys, especially as Millenials continue to prefer denser urban-style living and we see expansion of housing stock in denser areas like Mission Valley, there are plenty of options to encourage smarter alternatives to 100% car 100% of the time.

Sunday, June 7, 2015

Too much fragmentation in (San Diego) Marketing Associations

Something that's been bothering me since I left New York City, but it's taken on renewed emphasis since moving here to San Diego. There's just too much split inside the marketing community:

It's hard enough to sustain this many groups in a city of almost 9 million and a metro area of over 25 million. It's virtually impossible to do so in a city 1/8th the size. It wasn't much better in the Bay Area  with 6.5 million, but with that irritating "Peninsula/SF vs. Silicon Valley crap. I can't imagine Chicago, Atlanta, Houston or other Top 10 cities fare much better, let alone smaller metro areas.

I'm not necessarily advocating a single group. What I do think is needed is a more collaborative, federated approach at both the local and national levels.

  • Better Scale. By bringing together groups that overlap a little, sometimes a lot, we can get size and scale we couldn't get otherwise. Many of these groups suffer from the same too-small number of attendees. A similar federated approach has been taken by the San Diego MBA Group, which brings together 10 East Coast MBA schools (including my alma mater, NYU Stern School of Business, but also Columbia, Wharton, and others). They realized a while ago that they couldn't get the level of participation just from their schools, but if they had regular joint activities, suddenly they got critical mass.
  • Enhanced Innovation.  Innovation happens at the intersection. It's where two or more disparate subject matter domains interact with one another that interesting things happen. Music and video? The Virtual Choir. Mobile and Cloud? The API Economy. If we got different marketing, strategy, and digital domains together, really interesting things could start to happen, and drive a more dynamic, interesting community.
  • Millennial appeal. Millennials tend to be more collaborative, and less hierarchical (per a few recent studies like this one from IBM). All this hyper segmentation I suggest is a turn off rather than a selling point, making it harder to collaborate across disciplines, setting up duplication of effort, and too much emphasis on narrow domain expertise. Millennial are less patient for this kind of stuff than their older counterparts, I would wager.

Don't get me wrong. I love San Diego, especially for its sunny, laid-back vibe (why do you think I left San Francisco and New York City?). But it doesn't mean we still can't have a vibrant, interesting and ultimately fulfilling professional and entrepreneurial community here.