Saturday, October 27, 2012

11/13: Presenting "B2B Social Media and Insights from IBM 2012 CMO Study"

I was thrilled and honored at the feedback I received from my August presentation to the Business Marketing Association Southern California Chapter, "Addressing CEO Top Priorities through Social Media Marketing and Metrics". Held at the tropical bayside Hyatt Regency Mission Bay San Diego, the audience discussion pushed the presentation and Q&A session well past our appointed hour. This was my first time presenting to the group, so getting such a positive response made all the preparation worth while.

So much so, it seems, that the BMA invited me to continue the discussion in Los Angeles! I will be taking my show on the road. If you are in the area, please join me and the BMA SoCal team for "B2B Social Media II and Insights from the IBM CMO Study 2012". It will be an early evening, two-part discussion at the Luxe on Sunset in Brentwood. An hors-d'oeuvres reception will immediately follow.

We'll further the discussion on b2b social media, updated with some new figures, and also review the results from the recent IBM CMO Study 2012. Drawn from interviews from over 1700 chief marketing officers worldwide, the study indicates social media is one of the transformational drivers of marketing.

It may not lead anytime soon to a TED Talk, but it's nice to know my peers are finding value in what I have to share.

For a sneak peek, here's a synopsis of what I presented back in August.

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