Saturday, May 11, 2013

Preparing for May 14 Panel discussion: social business inside IBM and KPBS

I'm putting the last-minute touches on the presentation I'll be giving on May 14 here in San Diego for the Business Marketing Association's Southern California Chapter. It's going to be an exciting conversation about how two very different organizations have internalized and launch social media initiatives inside and outside their organizations to transform the way they do business. It's always fun presenting not just this material, but also to do so at the recently renovated (and tres swanky) Hotel La Jolla.

The networking starts at 3 and the presentations by 3:30pm. I hope you can join us!

Tuesday, May 7, 2013

Social business: from midmarket curiosity to strategic imperative

A new article in IBM ForwardView, the newsletter for Midsized Businesses (100 to 1000 employees) came out recently that discussed how social business is no longer a fad or curiosity, but increasingly critical for business success. In particular, it can help midsized businesses be much more nimble in responding to market conditions faster than their Large Enterprise competitors. I was interviewed for the article, and you can read it in more detail here.