I was honored once again to guest post on a blog. This time, the folks over at TechMarketing360 were generous enough to give me a little bit of editorial space for a topic near and dear to my heart, the alignment of marketing to business strategy. You can find the guest post live here: "Stop using marketing buzzwords and speak the language of business". The same post was also syndicated as Featured Content over at the BtoBlog here.
I would love your feedback at either of those posts, or here. Tell me what you think about the importance of aligning business and marketing strategies!